Flat Ratio

Challenge

Flat Ratio needed:

• A webshop that reflected their premium and creative style
• A smooth connection between product pages and artist stories
• A flexible setup for limited drops and campaigns
• A backend that made updates simple without technical help

Solution

A fully custom Webflow front-end paired with Shopify via Smootify:

• Custom Webflow front-end with responsive product and collection layouts
• CMS for managing artist profiles
• Smootify integration to connect Webflow to Shopify for easy product management and checkout
• Scalable structure ready for future drops and features

Result

The Flat Ratio website now offers:

• A consistent brand experience that connects products, stories, and community
• A reliable ecommerce setup with Shopify powering the backend
• Easy management of content and shop updates

Note: I contributed to the Webflow development as part of the team at We Met Before, handling the Webflow development and built a Shopify-powered ecommerce integration. All credits for strategy, design and project management go to We Met Before.