Gelukszoekers

Challenge

The platform needed to:

• Show clear support for refugees and shift public perception
• Offer eco-friendly merchandise to raise funds and awareness
• Combine storytelling with a smooth, secure shopping experience
• Make it easy for the team to update content and manage the shop

Solution

I led the Webflow development and built a Shopify-powered storefront integration using Smootify, working closely with We Met Before and Wondr Agency:

• Fully responsive Webflow front-end tailored to the campaign’s story
• Smootify integration connecting Webflow to Shopify for shop management and checkout
• CMS for easy updates to content, products, and stock
• Clean, scalable structure ready for future campaigns

Result

The site now:

• A clear and consistent platform that supports refugees
• A secure and user-friendly shopping experience
• Easy internal updates for products and campaign content

Note: I was responsible for the full Webflow development and e-commerce integration via Smootify, connecting the site to a Shopify backend. The project was a collaboration with We Met Before  and Wondr Agency. Credits for strategy, design and project management go to them.